My school is always encouraging students to read, as I know all schools do, we use Sunshine State Readers to help motivate our students in 3rd, 4th, and 5th grade.
The state of Florida has a list of books they release each year of books for grades 3-5 and 6-8. The students that choose to participate read a book from the list and take an AR test on that book. If they pass 6 test they become a Sunshine State Reader, have there name posted in the library, and are able to go to the party at the end of the year. If a student reads all 15 books and passes the test they become a Super Sunshine State Reader an have their picture put up in the library, are on the morning news, and are able to attend a special lunch in addition to the Sunshine State Reader Party.
I have found that this does motivate the kids to read and when their friends are talking about a book they want to read it. I usually read 2 aloud to the class and also have a bulletin board that displays the number of books each student has read. Throughout the summer I plan to read a few of the books. Check back for more information about the books. Happy Reading!